Conservation
The choices we make every day have created lifestyles that are a key driver of all major threats to the environment. This makes influencing human behaviour the ultimate challenge for conservation marketing.
The application of marketing strategies, concepts and techniques to shape attitudes, perceptions and behaviours of individuals, and ultimately societies, can help to ensure we meet and advance conservation goals.
Ocean
Family
Foundation
Ocean Family Foundation actively funds and supports a variety of marine conservation programmes.
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